[00:01.003][Interlude: Virgil Abloh & Burna Boy]
[00:01.579]Yeah, so it's super inspiring
[00:02.740]But I think if you can hit on something like super, super, almost
[00:07.126]Like psychological, about how the human race consumes music
[00:13.964]And tying it into like a primal thing
[00:18.299]You know, I like the idea of it too
[00:21.138]Like, the concept of the album is very much like storytelling
[00:26.495]Is that right, I mean like sharing the story?
[00:28.760]So I think the number of ways
[00:30.564]That you can get people to have like an "Ah-ha" moment
[00:34.389]When they're like consuming
[00:36.184]Like you said that two cokes or cigarettes
[00:39.493]Or going to the club or getting an outfit to go out
[00:42.667]You know, likе, selling the album
[00:45.243]In those sort of likе every day ways
[00:49.319]But also like reinforce the creative, you know?
[00:53.845]Like, 'cause at the end of the day
[00:56.125]You do, you will wanna promote the album in the traditional way
[01:00.457]But almost like poking the veil off the curtain of it
[01:03.732]But the billboard image should be different
[01:07.547]Because, you know, like, the CD cover should be like
[01:10.191]Him peeling off the industry or something
[01:12.183]But, like reporting the news story that goes along
[01:15.760]In the theme of the album
[01:17.543]There's no way this phone just died

Yeah, so it's super inspiring
But I think if you can hit on something like super, super, almost
Like psychological, about how the human race consumes music
And tying it into like a primal thing
You know, I like the idea of it too
Like, the concept of the album is very much like storytelling
Is that right, I mean like sharing the story?
So I think the number of ways
That you can get people to have like an "Ah-ha" moment
When they're like consuming
Like you said that two cokes or cigarettes
Or going to the club or getting an outfit to go out
You know, likе, selling the album
In those sort of likе every day ways
But also like reinforce the creative, you know?
Like, 'cause at the end of the day
You do, you will wanna promote the album in the traditional way
But almost like poking the veil off the curtain of it
But the billboard image should be different
Because, you know, like, the CD cover should be like
Him peeling off the industry or something
But, like reporting the news story that goes along
In the theme of the album
There's no way this phone just died